Without an accurate understanding of how many people are using your spaces, many businesses are blind to the true performance of their building, store, staff, and sales & marketing strategies. Sales figures are not always the best indicator of business performance. Visitor traffic and sales conversion metrics are a far superior measure of a store’s ability to drive people in and convert them into customers.
People counting is essential to understanding the number of shoppers entering your store and which areas they frequent the most. With this information you are equipped to better optimise your spaces and business activities to ensure you grab customer’s attention and get them to want to make purchases.