Pedestrian Counting

Optimise outdoor spaces by tapping into how individuals use your public spaces.

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Connect and engage

So often, businesses are missing out on opportunities to maximise area utilisation, and opportunities to keep people engaged.

A proven strategy for engaging with people is pedestrian counting. Measure sales and content and campaign performance across your public spaces to gain a clear picture of what’s resonating with your users, and what areas could be improved.

Tap into people movements at a public scale to uncover business-critical insights about your users, industry and how to get ahead of your competitors.

Pedestrian Counting Dashboard

Transformative decision making

Organisations can gain a competitive advantage from counting people in outdoor public spaces (eg streets, intersections or parks) and measuring how they use the space. This includes understanding usage and peak usage times, if a space is utilised well or under-utilised, pre and post development usage metrics, measuring event success.

Data collected here helps drive decisions around:

  • Infrastructure & resource planning

  • Pedestrian & public safety

  • Event planning

  • Leasing of spaces

Pedestrian Counting Benefits

Track real-time information

Optimise your strategic planning and engagement strategies with valuable data and reporting.

Understand your users

Explore and analyse ways to better engage with those who use your space, their movements and preferences.

Gain competitive advantage

Have the information to identify improvement areas, generate new opportunities.

Get started with Abakus Analytics today

Do you have a people counting project you need help with?

Call or email us today to arrange a demo or get your project started.

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